(a) They come to the market to get the the thrill of gain.
(b) They come to the market with the need to become independent.
(c) They want to make it big in mkt.
Now the major error these people are commiting is that they are using trading to act out (and try to resolve) personal issues that are separate from risk/reward and opportunity in markets. Their needs lead them to place trades more for psychological reasons than logical ones. Thus when one enters in market, personal needs and reasons should be kept separate from the trades else one will be filling the coffers of the brokers.
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