We are analysing the reason which leads to us accepting the profit making trade and stops us from booking the losses. The scientific reason is as appended below:

The pleasurable feeling that comes with the successes is brought about by a surge in the neurotransmitter dopamine.

By telling brain cells when they have struck gold, the chemical apparently signals them to keep doing whatever they did that led to success.

As for failures, Miller says, we might do well to pay more attention to them, consciously encouraging our brain to learn a little more from failure than it would by default.
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