2. This service has been brought by virtue of Watch India which was launched in year 2007 and has brought a reason to cheer for the migrant Indian public as watching own country channels do not make them feel home sick.
3. One has a number of plan options to choose for online subscription for channels which ranges from Zee TV, Times Now, Zoom, Aastha, IOL Movie Channel, Zee Sports Zee Cinema, Zee Punjabi, Zee Gujarati and it is obviously innovating itself by adding new channels as the same has been done for Zee Marathi which has become a hit with the Indian community in a short period of launch.
4. It is an innovative concept as one is able to save up to 50% compared to Cable TV and Satellite TV and of course one has an option to view favorite shows which one has missed as these videos are available for 14 days on demand.