1. Technical knowledge of the management.
2. Background of management.
3. Educational qualification of the management.
4. Senior management track record and performance.
5. Goal and vision of the management (mgmt)regarding their business plan.
6. Whether the mgmt is honest, transparent and working with integrity and ethics.
7. Number of clients complaints related to stock market share transfer.
8. The accounting policy and method of managing the finances.
Additionally one should also keep track of the promoters stake in the company and also study when they are increasing exposure or decreasing stake in the company including the pledged shares.